Skip to content
Digital Pulse

The Corporate Battle For the Cable News Network Shows The Extent to Which Dysfunctional American Media Has Become.

This past Thursday night, as rumors swirled concerning an incident at Brown University, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

Although the network is hardly a perfect news source, her statement seemed accurate to many. It stands as one of the organizations where you can find fact-based and mostly trustworthy reporting – notably during crises such as the one unfolding near a New Hampshire storage facility.

A Vulnerable State Amid a Corporate Tug-of-War

Yet the news network, now middle-aged, finds itself in a precarious position as two huge media corporations battle over ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the future of CNN has become part of a major game of corporate ownership, not as a question of what serves the information-seeking public.

“This is yet another example of the deep structural problems with origins in decades of regulatory actions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The speculation about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.

“It is often framed as a business story with powerful individuals as the protagonists, but there is scant discussion of the public interest,” Pickard added.

The Complicating Layer: Donald Trump

The network's predicament is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his chief “fake news” foe.

Recall the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now says that the network requires new ownership. This can be interpreted as ownership that will protect him from negative coverage and examination. That is one reason why he appears to support Paramount Skydance, which has made a unsolicited offer.

There is a basis to like that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Future of More Uncertainty

Notably, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. Such a move could be a relief to many at the network, but it’s not exactly a safe harbor. That structure could pave the way for CNN for yet another acquisition. It never ends.

In the view of Timothy Wu, much of this is against the law, anyway. The influential voice of big tech’s dominance wrote recently that competition laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be contested by the government,” Wu recently wrote.

The Core Problem and a Potential Solution

Whatever happens in this situation, the underlying crisis persists.

“Our current system is a very structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard noted. Regulatory choices – from the 1930s and 1940s – helped to create this profit-obsessed monster, and revised policy decisions can tackle it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is highly improbable now, but that doesn’t mean it will not happen in the future.

Measures that strengthen independent news organizations, reinforce local journalism, finance public media, and prevent the consolidation of media power in very few hands are achievable – they are necessary for a functioning democracy.

Regarding media ownership, bigger isn’t better. And news organizations including CNN cannot be pieces in the latest corporate chess match.

About the author

Monique Kelley

A software engineer and tech writer passionate about AI ethics and open-source projects, with over a decade of industry experience.

Digital Pulse

Type to search articles.